Stubhub Browse
Stubhub Browse
UI/ UX, Design research, design workshops
Role:
Lead Designer
Feature crew: 1 Designer, 1 PM, 2 Engs
Opportunity
Our browse experience was bland and the UX was uninviting. We wanted to build a dynamic and highly personalized experience that would create more relevant pathways for discovery and highlight our hidden team and artists pages.
Our browse experience was bland and the UX was uninviting. We wanted to build a dynamic and highly personalized experience that would create more relevant pathways for discovery and highlight our hidden team and artists pages.
Final designs
Final designs
iOS
Android
90% of users coming to Explore use
the search bar to search for events
90% of users coming to Explore use the search bar to search
for events
90% of users coming to Explore use the search bar to search
for events
5% of users browse Sports with
equal numbers browsing Happening
today and Recently viewed
5% of users browse Sports with equal
numbers browsing Happening today
and Recently viewed
5% of users browse Sports with equal numbers browsing Happening today and Recently viewed
1% browse events with the
subcategory dial
1% browse events with the subcategory
dial
1% browse events with the subcategory dial
Old iOS interface
Old iOS interface
Old iOS interface
Discovery Goals:
Access the entire breadth of the catalog
Have a good sense of findability within the app
Fewer actions from home to landing (team, artist) pages
Be inspired by highly personalized user content
Discovery Goals:
Access the entire breadth of the catalog
Have a good sense of findability
within the app
Fewer actions from home to landing
(team, artist) pages
Be inspired by highly personalized
user content
Discovery Goals:
Access the entire breadth of the catalog
Have a good sense of findability within the app
Fewer actions from home to landing (team,
artist) pages
Be inspired by highly personalized user content
User Goals
User Goals
Be able to search and find global events that I”m
interested in easily and quickly
Be able to search and find global events
that I'm interested in easily and quickly
Be able to search and find global events that I”m
interested in easily and quickly
Share my interests with my friends
Share my interests with my friends
Share my interests with my friends
Get rewards for being a loyal customer
Get rewards for being a loyal customer
Get rewards for being a loyal customer
Get personalized/ relevant recommendations
Get personalized/ relevant
recommendations
Get personalized/ relevant recommendations
Learn and be inspired by the content on Stubhub
Learn and be inspired by the content
on Stubhub
Learn and be inspired by the content on Stubhub
Feature prioritization from Design Jam
Feature prioritization from Design Jam
Initial wireframes
Initial wireframes
Design workshop: developing a strategic approach
Design workshop: developing
a strategic approach
Features to test
Features to test
• Taxonomy on categories
• Prioritization of modules
• Relevancy of modules to users
• Relevancy of social and personalization features in browse
• Relevancy of modules on Category pages
• Favoriting as an option on high-level
• Relevancy of social and personalization
features in browse
• Relevancy of modules on Category pages
• Favoriting as an option on high-level
Test catalog image with ROI (region of interest) algorithm
Test catalog image with ROI (region
of interest) algorithm
StubHub Final MVE ( Native mobile)
StubHub Final MVE ( Native mobile)